My First Solo Ad Campaign

Advertising bullhornI’ve heard and read quite a bit about solo ads, but I haven’t taken the plunge and done a solo ad campaign until now. The main reason I haven’t done it in the past is that solo ads cost money, and you need something to advertise that is likely to cover the cost of the ads and hopefully make a profit.

I have considered using solo ads to send people to a web page where they can leave their email address in order to receive a free gift (what I now know is a “squeeze” or “opt-in” page). This would help me to build my list, and as everyone always says, “the money is in the list”.

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